Author: elliotjfranks

  • Why I Chose the CIM Level 3 Course for Marketing

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    elliotjfranks
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    My First Step So, I’ve been working in retail and doing freelance media work, which naturally connects me to marketing. But I realised I needed more knowledge to back up my practical skills. That’s when I started looking online for courses and opportunities to learn more. I first thought about taking a business course, but…

  • What Retail Taught Me About Consumer Psychology

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    elliotjfranks
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    The Retail Advantage When people talk about customer psychology in marketing, they usually reference theories, consumers motivations and data. But if you’ve worked in retail, every shift teaches you something about how people think, shop, and make decisions—whether they’re replacing a broken phone, upgrading their wardrobe, or just browsing to kill time. In my 8+…

  • Why I’m Making The Marketing Shift

    Why I’m Making The Marketing Shift

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    elliotjfranks
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    Hey, I’m Elliot, and I’ve spent over 8 years working in retail. During that time, I’ve experienced my fair share of sales, customer service chaos, and personal growth within the fast-paced store environment. I’ve learned: But here’s the thing: retail is a tough career path. It’s not built for everyone—and over time, I realised it…